LSC Skills Adverts

I have been searching for this advert on youtube for a few weeks now since i first saw it. The idea reminds me of the Talk Talk adverts where a similar thing was done on a larger scale with people rather than hands.

All in all I feel this is a quite stunning campaign and an idea that has been well thought out and executed.



Watching the advert really makes you appreciate how a pretty simple idea can be executed to make you appreciate the potential of the design and advertising industry.

http://inourhands.lsc.gov.uk/

The website has different imagery created from hands in the various sections ranging from the tulip to a swan and mountain. The advantage of this campaign is already evident in the billboards that can be seen for this campaign where this imagery is used on a large scale. For anyone who has seen the adverts they can relate straight away whilst those that haven't see it for what it is, clever design.


http://www.mad.co.uk/Main/News/Articlex/bf02c24b75d04d8380f67e41f73da9df/LSC-gets-hands-on-with-new-ads.html

As mentioned in this article(above link) the advert is made by agency Leo Burnett whose website i have already talked about in my Glog. It came as no suprise to me that a company that impressed me with its interactive and innovative website could be behind this idea.

An interesting statement in this article is the idea that they "hope that it will generate discussion around dinner tables, pubs and water coolers across the country.”
Speaking from my own experience it has been a campaign so far that has been successful in doing this.



This advert, working under the same campaign, is for business customers but works again under the same principle.