Elmwood in Leeds designed this piece for a handy man called Mick who said that as part of his service he would put together people's flat pack furniture for them. He became known as Flat Pack Mick.
The concept is simple but brilliant...His stationary was printed on a4 wood effect stock. In it's A4 state it was his letterhead. With the addition of two perforations it changed. By tearing down the first perforation you had his compliments slip and by tearing down the second perforation you had his business card...how simple is that?!
Brilliant!


Below is a link to the London International Awards entry for this piece...
http://www.liaentries.com/winners/?id_medium=1&id_category=0&view=details&range=f&page=20&keyword=&medium=&category=&award=&country=&title_brand=&credits=&company_name=&city=









