Eveready Infinity

For me this is a fantastic example of something that is so simple but works brilliantly. In the battery market Duracell are at the forefront but every battery has to sell itself as the longest lasting. Eveready manage to represent this so easily by just having a train track in the shape of the infinity symbol. By itself you can imagine the train just going around and around the track constantly but once the eveready battery is added at the bottom the message immediately associates itself with the power of the batteries.

A perfect example that an advert can be simple in concept and idea and also cheap to generate yet be brilliantly effective.

Earth Love Movement

A campaign here to illustrate the effects of carbon emissions from everyday vehicles etc that affect climate change. The issue has never been more in the headlines than now and new approaches have to be taken to get the same message across. Although quite crude in its approach the message is simple these objects are killing the world. The adverts themselves work so that you see the weapon from a distance and it is only when viewed up close that you become aware of the objects that make the weapon up.

Nintendo Wii Magazine Campaign

A simple yet effective campaign from Nintendo to promote the new Wii console. The USP of the console is the interactive nature of its controllers and how the user gets involved with the game like never before. These two-page adverts use the simple action of turning a page to show how the user interacts with a sports game on the console, essentially acting as a kind of flick book. Simple but effective.

Carlsberg Ambient Campaign

This ambient media from Carlsberg continues their long running 'probably' campaign. Carlberg distributed £5000 worth of £10 and £20 notes around London with this removable sticker on. A costly campaign on face value but probably cheaper than running another advert and instead of being a fantasy like many of the other adverts this was for real, suddenly Carlsberg were making "probably the best litter in the world".