Sunday 19 August 2007

Nintendo Wii Magazine Campaign




A simple yet effective campaign from Nintendo to promote the new Wii console. The USP of the console is the interactive nature of its controllers and how the user gets involved with the game like never before. These two-page adverts use the simple action of turning a page to show how the user interacts with a sports game on the console, essentially acting as a kind of flick book. Simple but effective.

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