For me this is a fantastic example of something that is so simple but works brilliantly. In the battery market Duracell are at the forefront but every battery has to sell itself as the longest lasting. Eveready manage to represent this so easily by just having a train track in the shape of the infinity symbol. By itself you can imagine the train just going around and around the track constantly but once the eveready battery is added at the bottom the message immediately associates itself with the power of the batteries.
A perfect example that an advert can be simple in concept and idea and also cheap to generate yet be brilliantly effective.
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