The bold, sleek black-and-chrome boiler-plate is part of a complete overhaul of Vauxhall’s corporate identity by the car manufacturer’s in-house design team led by vice-president of design Mark Adams, launched last April.
It is hoped that the new logo will ‘send a message that something is happening with this brand’, said Alain Visser, chief marketing officer at General Motors Europe.
Visser believes that by giving the logo a more modern look, it will underline Vauxhall’s recent emphasis on technology, culminating with today’s launch of the new Insignia mid-sized car.
Vauxhall is the latest in a succession of carmakers to update their look, including Volvo, Fiat, Chrysler and Mercedes-Benz, all seeking to change their brand perception in a challenging market.
The Insignia, sporting the new logo, will be exhibited at this week’s London Motor Show, opening on Wednesday 23 July. "
http://www.designweek.co.uk/Articles/139041/Insignia+launch+showcases+new+Vauxhall+logo.html
My thoughts are that Vauxhalls new identity certainly brings it into the 21st century but has done very well to keep it's roots. The fact that the launch co-insides with the relegation of the Vectra, one of Vauxhalls signature cars, from their range I think does give the clear message of a company that is looking to the future.
It is interesting actually that even on this weeks Top Gear Vauxhall were said to be the only car manufacturer who's whole range looks cool. Perhaps this Great British car manufacturer is benefiting from a very stable and skillful in-house design team.
Even from this timeline of their logo through the years it is clear to see how fresh looking this design is and personally how dull their old badge was. I am also pleased they have dropped the red and gone for a sleek chrome and black palette.
1 comment:
I really like this new look, I think it will work very well when actualy made out of crome and put on the car. It looks solid, more like a badge to be proud of than a cheep red plastic one.
Post a Comment