Kodacolour Gold

Whilst working in a Radio Station over the past eight months I have heard many radio adverts and have been lucky enough to witness so many being written and produced. This example, for Kodacolour Gold, was not the work of someone here at Radio Aire but has been widely recognised as one of the best radio adverts and won countless awards.

The advert answers a question that has been posed in many of our brainstorms, a question that is essential to radio advert writing, How do you represent pictures with sound? It's the question that outlines what radio adverts have to do. Visual work is the role of a graphic designer but for a radio creative their canvas is the airwaves and they have to use the power of sound to sell a product/service.

The advert for me successfully engages the listener to take part and imagine that they can hear colour. It's written well, voiced well, sounds fantastic and even has a comedy element.

This advert has even formed a great foundation for my dissertation where I want to focus on "Non-Visual Media" and perhaps investigate whether as a Graphic industry there is a fear of the non-visual. After all, all you need is copyrighting skills and Microsoft Word or Notepad...doesn't it just go against pretty much everything we've been taught as graphic designers...well maybe not as much as you think...

Enjoy!