ESPN

The following are a set of adverts by ESPN to promote it's sports channels. The concept is nice but for me the execution is not quite there. OK so they are trying to promote that there are a lot of different sports on ESPN and you have to search through the channels to find them but I really think that they should have kept to one sport per poster. If anything the meaning is lost by having "Soccer" hidden in tennis balls and "Rugby" hidden in basketballs. Would it not have made more sense to have the relevant sport hidden in their own balls?