A fantastic book recommended to me by a creative director. The book travels through the design process and problems that can come with devising and implicating advertising campaigns.
The book begins at looking at idea production before exploring in detail the many ways to communicate an idea to the audience. from ambient media to exaggeration to humour to cop, this book guides you through the implications of each as well as giving some very good examples of that communication in action.
The book also gives an insight into what to expect in interviews or critiques and how to defend your work. It teaches you to listen but be prepared to stand up for what you believe in and have created yourself.
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