Sunday Telegraph Re-Design

The Sunday Telegraph was the latest weekend paper to undergo a revamp, with a fresh design launched on 10th June, just a week after the Independent on Sunday revealed its latest revamp.




"Overseen by The Telegraph’s art director Nick Donaldson, the paper will sport a more cohesive layout of all sections, from sport to business.

‘It’s not a huge revamp, it’s mainly about the geography of the paper. We’ve changed the headline fonts and made the type used across the paper more uniform. The idea, really, is that you will be able to pick up any section of the paper and know it is The Sunday Telegraph that you’re reading,’ says Donaldson.

The masthead has also been redrawn, externally, by typographer Dave Farey, in a bid to condense and soften its current ‘Germanic’ style. The subtle change includes a tweak of the ‘A’ of the letter form.

Donaldson says it is the first time that the paper’s layout and design has been reconsidered in two and a half years.

‘It needed to freshen and tighten up. We hope to give the paper a slightly more upmarket feel with the business section packing more punch,’ he adds."

http://www.designweek.co.uk/Articles/135067/New+look+for+Sunday+Telegraph+.html

It's interesting how newspapers are even trying to create their own brand identity to differentiate themselves from the others. As the art director points out he wants people to know just from its appearance that it's the Sunday Telegraph. This is more noticeable in the tabloids but now it seems the broadsheets are trying to have this effect too.