Drink And Drive Ambient Campaign

Thursday, 7 June 2007

A few subtle campaigns to raise awareness of drinking and driving.

Lauren Davis said...: I really like this campaign.....its putting the consumer in the same mind set when they have had too much to drink. The fact that you may feel in control but your vision is often blurred. Hopefully it will make people stop and think before drink driving.; 9 June 2007 at 05:10
dannyboy said...: I partiqualy like the bottle tops - these are some great examples of intersting ambient media. I think these would be much more effective than a more traditional advert as they get peoples attention at just the key moment ie when they're having a drink or getting into a car - not when they're sat at home watching TV or reading a magazine as a TV/print ad would.; 1 October 2008 at 14:59