Tuesday 12 June 2007
Tyrannosaurus Alan - Volvic's latest branding
As part of Volvic's latest branding Tyrannosaurus Alan and Volcano George have been introduced. The adverts are appealing to the younger and older audiences but there has got to be a question about its life expectancy. Three commercials into the campaign and the product range has been promoted and it is hard to see how the idea can be stretched further.
Tyrannosaurus Alan is slowly becoming a cult legend though, something Volvic would have been hopeful of achieving from the campaign.
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1 comment:
I like these ads but the first is the best "i am tyranesourous alan" that one, the others are ok the hydrating one i like the least saw that recently, but they have to be careful they dont stretch the campaign and loose it strength from over doing, but all in all i light hearted funny friendly advert.
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