SE7EN Opening Credits

By Kyle Cooper, Jennifer Shainin. 1996. Nominated for D&AD.

"Cooper's celebrated opening titles for David Finsher's SE7EN set the dark mood of the film with their jumpy, out-of-register graphics superimposed on fetishistic shots of a serial murderer's grubby paraphernalia. The normal practise of using a pin-register camera to prevent titles from 'weaving' against the background plates was deliberately avoided in order to exaggerate the out-of-kilter sense of menace." Rewind. Forty Years of Design & Advertising." D&AD (2002) p.316

The title sequence to this film reminded me of Alan's lecture on the use of semiotics. Each piece of imagery in this title sequence relates to a specific moment in the movie as well as setting up the "dark mood". A great start to a truly fantastic film.