Sunday 17 June 2007
Wimbledon 2007
Here is the BBC advert for this years Wimbledon Championships. Like the Bob Monkhouse advert mentioned earlier the advert has used computer generation to create a championship point that includes many of the great past champions. The advert is therefore successful in using nostalgia for the older audience as well as catching the younger audience with the newer players. It therefore relates perfectly to the historic nature of the tournament.
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I really like this everytime it comes on, youve pretty much summed it up, but its great to see how it changes with the people and the rackets go from wood to titanium and the players get newer brighter kit, and more recognisable to most of the younger audience. I have been to Wimbledon twice and its a great venue, esp centre court, i was pretty amazed when i went to watch the womens semi's there.
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