Drench - Iconic Branding

This advert has been mentioned before by others but the power of it's influence struck me today at work. Working at a radio station we have the radio on constantly and today, approx. 10 minutes ago in fact, Rhythm is a Dancer came on and my first reaction was Drench Water. Not only that as the song ended I went straight to YouTube and found the advert to have another look. The power of branding hey. Not too dissimilar to Cadbury but I kind of like the fact that it is, for the moment at least, a one off advert.

I even found this video of how they made the advert which is a pretty interesting watch as well.