The new iPod nano was launched last week and the advertising campaign focuses on the new colour range and not so much on the features. As ever you can expect Apple to have delivered on the design font, with the new nano's once again a product that people will want to have (even if they already have an old nano!)
The advert in my opinion is brilliantly simple and just focuses on the range available. I think the flowing paint at the end shows the brightness of the colour range and also the diversity. The natural flow of paint is very powerful and can create some brilliant visual images. This use of paint also reminds me of an Orange mobile advert that was aired a year or two ago (below).
2 comments:
It seems apple can never put a foot wrond with new products, or commercials to promote them! I think they have figured out the design of their products are so desirable that they should let them speak for themselves. It works!
Very consistance with the apple branding, you can tell that the design and marketing teams at apple now theyr stuff!
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