Hovis Advert

This is the new advert for Hovis. I saw it the other day and felt compelled to go and find it online. It's a beautifully shot advert that takes the journey home from the bakers and turns it into a trip through the decades. Considering I hadn't even lived through the majority of the decades in the advert I was able to recognise the symbolism and events depicted and I found it an ad that you could really engage with.