Last weekend I bought this book whilst at Salts Mill. The book interested me because it has no final artwork in it. Unlike the usual advertising publications that are jam packed with final, award winning artwork Pete Barry has tried to create a book that focuses on what he considers to be the most important feature of any campaign, the concept. As a result Pete Barry himself recreates the iconic adverts in layout form to try and express that the advert should be good before it goes onto the Mac. In other words the Mac should be used as a final tool and the pencil and layout pad is the designers best friend, not his Mac. I have not finished the book but from what I have read so far it is a fantastic buy and I would recommend giving it a browse.
2 comments:
If writing the articles in my blog and reading those in others it has taught me just one thing it would be that the 'idea' really is king - this sounds like a really useful book, I think I'll be adding it to my Christmas wish list - a good find Anthony
Thanks Anthony for appreciating this book so quickly. I just finished the site for it last week (advertisingconceptbook.com) and was googling it tonight after a few beers (sad but true) and found your blog and review. It's been getting good reviews but believe me, your comment definitely helps make up for the 4 years it took me to write and illustrate this book. Many thanks and all the best, Pete.
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